This is an unedited example of an idea quota. All ideas are included just as they were originally written. This idea quota took about 10 minutes to complete. The next steps are to develop criteria to judge the ideas by, determine which ones are usable based on the criteria and implement the ones that are judged to be usable.
1. Web site
2. Postcards with quotes or poems, include contact info on back
3. Alumni magazine notice
4. Letters to people
5. Speeches at community orgs
6. Teach class at community college
7. Lead book talk/group
8. Write a book
9. Write a newspaper/magazine article
10. Have an article written about you
11. Have my Mom write an article about you
12. Listing in referral services (coach u, ICF, other?)
13. Brochures
14. Biz card as a marking tool, with an offer
15. Coach U pin
16. Nice name tag with coach on it to where to networking other groups
17. Email signature block with info or offer related to coaching
18. Be interviewed on TV
19. Host a cable access show
20. Link up with related services and advertise there (health club, spa, financial services, etc.)
21. Sponsor charity events, biz card ads with an offer (comp session)
22. Silent auction, donate coaching services
23. Presentation at a school (parents night for high school students, coach empty nesters and student entering workforce or college)
24. Presentation at YMCA, health club
25. Conduct workshops, maybe free
26. Offer teleclasses
27. Ad or article in local women's newspaper
28. Article/ ad in professional journals
29. On line newsletter
30. Write letters to the editor with contact info.
31. Be a guest on Oprah
32. Ask clients to ref you
33. Ask friends to give you clients for Birthday gifts
34. Ask clients to market for you
35. Ask clients how you should market
36. Ask rich people (who don't want coaching) to sponsor non-rich people (who do want coaching)
37. Team 100
38. Expand to Team 1000
39. Expand to Team one million
40. Ad in coaching scoop
41. When corresponding/talking to team 100 ask for referrals or give an offer
42. Get included in various CoachVille sections
43. Christmas card newsletter about your new career in coaching.
44. Business cards in Christmas cards, birthday cards
45. Become a "sales coach"
46. Biz cards on bulletin boards at bagel shop and other community boards
47. Teach a class on networking/ marketing
48. Talk at local community center, local churches, women's groups
49. Make an audio or video tape series
50. Pray for clients
51. Get web site listed in search engines
52. Clean your desk and file cabinets
53. Neon sign
54. Network @ your husband's company Christmas party, picnics, family reunions
55. Smile
56. Go to garage sales, sellers might be people in transition, buyer might have spending/money issues
57. Booth or speech at women and health fairs
58. Gift certificates for high school and college grad (parents and grandparents could purchase for them)
59. Pitch to a company as an employee benefit they can offer. (like referral services)
60. Team up with an Outward Bound type program as a way to continue learning after the program is over
61. Talk to people everywhere and intro yourself as a coach
62. Ask you parents to help market
63. Contact more experienced coach and ask for overflow referrals (people on their waiting list)
64. Find a coach leaving the profession and ask for their clients
65. Like looking for an apartment in NY, check the obits for recently deceased coaches and find their clients
66. Donate coaching books to the library and put a bookplate in them with your name and contact info as the donor
67. Go to the library and stick your biz card in some of the coaching books
68. Go to bookstores and stick your biz card in some of the coaching books
69. Make bookmarks with coaching contact info and give out to people (especially in bookstores and libraries)
70. Pay for book covers for school books and include an ad
71. Help people with public speaking
72. Teach a course on public speaking
73. Join toastmaster
74. Join other community org. Rotary, Optimist, networking groups
75. Speak at newcomers groups, once again people in transition
76. Speak at new mothers groups
77. Get recruiters on my team 100, they know lots of people who can use a coach
78. Speak to professional conference re work life balance (AICPA)
79. Sky writing
80. Balloons and banner
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